I am Chun-Hou Cheng (Tino), a person who is interested in exploring knowledge. I was feeling comfortable as a knowledge consumer for a long time. To give back to this community, I would like to become a knowledge producer and wish the content is helpful.

How to Analyze A/B Tests Results?

What is A/B tests? Imagine that you are running an e-commerce platform which is an otter plush specialty store. You find that around 20% of users cancel the transactions in the very last step of the checkout flow (Figure. 1-A). To improve the checkout completion rate, you come up with an idea that adding an adorable otter image (Figure. 1-B), which assumes that visual stimulates users to have stronger desire of purchase....

June 13, 2022 · 8 min